Sunday, July 31, 2016

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Friday, July 29, 2016

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Thursday, July 28, 2016

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Tuesday, July 26, 2016

IRCTC offers Rs. 10 lakh insurance cover for passengers


Starting September, passengers booking tickets through the IRCTC website can avail of a travel accident cover for a premium as low as Re 1 for an insurance cover of Rs. 10 lakh.
The insurance cover is besides the compensation given by the Railways in case of accidents to valid ticket holders. The insurance would provide coverage against death, injury and disabilities caused due to accidents, IRCTC Chairman-cum-Managing Director AK Manocha said.Visit: https://youtu.be/y-7OaEXEiBo

“At the moment, the insurance offer is under integration process and we expect it will be operationalised from September,” he said.
He said compensation would be also provided by the insurance company in case of hospitalisation due to train accidents.Visit: www.Jloda.in
“We have selected three insurers — Shriram General, Royal Sundaram and ICICI Lombard — which will provide the cover. A total of 19 insurance companies were short-listed for the contract,” Manocha said.
These three were selected through the bidding process, he said.Visit: www.Jloda.in
IRCTC, which had short-listed 19 insurance companies to offer this service, narrowed down to only three insurance companies - Shriram General, Royal Sundaram and ICICI Lombard . Now, only these three companies which were selected through the bidding process will provide the insurance cover.  Visit: https://youtu.be/y-7OaEXEiBo
This will be the first time that train travellers will have an option to buy insurance along with their e-ticket. For domestic air travellers, flight insurance premiums start from around Rs 100.Visit: www.Jloda.in
Although, purchasing the insurance cover will not be mandatory, but those who buy it will be covered in case of any hospitalisation due to train accidents.Visit: www.Jloda.in
However, it is the passengers’ choice to opt for the insurance as it is a voluntary offer, he clarified.
About 5 lakh tickets are at present booked online through Indian Railway Catering and Tourism Corporation (IRCTC).

IRCTC offers Rs 10 lakh insurance cover for Rs 1

To increase the services provided to train passengers, the IRCTC will now offer a travel accident insurance cover of Rs 10 lakh for a paltry premium of Rs 1. The new insurance scheme will be offered from September to passengers booking their tickets online through IRCTC website.Visit: www.Jloda.in
According to AK Manocha, IRCTC's Chairman-cum-Managing Director, the insurance cover is besides the compensation given by the Railways in case of accidents to valid ticket holders. The insurance would provide coverage against death, injury and disabilities caused due to accidents.Visit: www.Jloda.in

Currently, the insurance offer is under integration process and we expect it will be operationalised from September, Manocha said.
Visit: https://youtu.be/y-7OaEXEiBo
IRCTC, which had short-listed 19 insurance companies to offer this service, narrowed down to only three insurance companies - Shriram General, Royal Sundaram and ICICI Lombard . Now, only these three companies which were selected through the bidding process will provide the insurance cover. Visit: https://youtu.be/y-7OaEXEiBo
This will be the first time that train travellers will have an option to buy insurance along with their e-ticket. For domestic air travellers, flight insurance premiums start from around Rs 100.Visit: www.Jloda.in
Although, purchasing the insurance cover will not be mandatory, but those who buy it will be covered in case of any hospitalisation due to train accidents.
On a daily basis, around 5 lakh tickets are booked online through Indian Railway Catering and Tourism Corporation (IRCTC) website.Visit: www.Jloda.in
The move comes close on the heels of several new services offered by IRCTC to woo train passengers. Only last month, Indian Railways tied up with national carrier Air India to fly unconfirmed passengers of Rajdhani trains at the fares matching with the AC first class ticket prices.Visit: www.Jloda.in
Last week, the Indian Railway spoke about its plan to roll out a Rail Radio service for 'onboard infotainment' which would also come in handy in emergency situations and disasters.Visit: www.Jloda.in

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Online Advertising: Paid Search

When you think of online advertising, the chances are pretty good that you’re thinking of paid search advertising. Paid search – also known as pay-per-click advertising, or PPC – is one of the most common and effective types of online advertising.
Online advertising Google AdWords illustration 
Image via Google
Paid search allows you to bid on relevant terms and phrases that may cause text-based ads to be displayed to users when they enter specific search queries into Google or Bing. These terms and phrases are known as keywords, and they form the basis of PPC advertising. Advertisers bid on keywords as part of an ad auction. This ensures that all advertisers have a fair chance of their ads being displayed to users, rather than those with the biggest advertising budgets.
Keywords should be highly relevant to your business, organized and structured into logical ad groups separated by campaign type, and aligned with the correct match type in order to be displayed to the right visitors, at the right time, for the right campaign.

Online Advertising: Paid Social

While paid search may have transformed Internet advertising, paid social is transforming the web of tomorrow.
Online advertising Facebook ads 
Image via Facebook
Social networking remains the most popular online pastime for adults all over the world, and advertisers have evolved their strategies to target consumers where they spend their time, namely on social networks such as Facebook and Twitter. Paid social advertising functions similarly to paid search, with the notable exception that advertisers, not users, take the initiative – advertisers must “search” for users, rather than the other way around.
One of the greatest strengths of paid social advertising is the granularity with which advertisers can target prospective customers, and this principle underpins many social advertising platforms and products. Advertisers can target users with hundreds of parameters, from demographic data (such as age, gender, income, level of education, and marital status) to browsing preferences and social behavior.
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Advertisers can also target users based on the types of pages and profiles they follow, the things they buy, and the news they read. These custom audiences can be created from existing customer data (to create “lookalike” audiences of similar users) to email lists, which Facebook and Twitter can pair with their data about these users to reveal greater insights about their behavior.
Read this blog post to learn just how specific advertisers can be when it comes to custom audiences – you may be surprised by how deep you can dig.
Online advertising Facebook ad targeting purchasing behavior 
An example of Facebook’s targeting options based
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The rise of so-called “identity marketing” has proven to be the latest – and arguably, the most profound – shift in digital marketing of the past decade, offering advertisers unbelievable opportunities to grow their business. To learn more about Facebook’s targeting options, read this PPC University lesson by WordStream Founder and CTO, Larry Kim.

Know Your Audience

Just as paid search advertisers have to conduct in-depth keyword research before launching their campaigns, paid social advertisers have to know their ideal customers inside and out to ensure that they’re targeting the right audience segments with the right messaging. This is where buyer personas come into play.
Creating detailed buyer personas for your ideal customers allows you to go beyond surface-level information about your most loyal customers and delve into targeting options that allow you to target your prospective customers with a high degree of granularity. This not only allows you to maximize the effectiveness of your advertising spend, but also offers more relevant, targeted ads to your audience – recent data shows that people actually appreciate online advertising more when it’s highly targeted and relevant to their interests.

Online Advertising: Campaign Elements

There is much more to online advertising than simply placing an ad on the Internet and hoping for the best. The most effective advertising campaigns combine numerous interconnected elements, all of which perform unique functions to maximize the campaign’s potential. Not every online advertising campaign will have every element, but the following components of a digital marketing initiative will be common to many campaigns.

Text and Visual Ads

Google AdWords and Bing Ads offer advertisers the choice of either text-based ads or more visual advertisements, such as banners. Text-based ads are often referred to simply as PPC ads, whereas banners and similar ad formats are commonly referred to as display ads. In addition, social media platforms such as Facebook offer highly visual advertising formats that include some ad copy, which can be thought of as a combination of both. There are dozens of advertising formats available to today’s advertisers, allowing you to choose the format and advertising network that best suits the needs of your campaigns.
Online advertising Google Display network ad example 
An example of a display ad on the Google Display Network.
Image via Google

Landing Pages

Landing pages are specialized, optimized web pages that visitors are taken to upon clicking an ad. Landing pagescan feature specific products featured in the advertisements themselves, or they may include prompts for users to provide the advertiser with more information, such as web forms. Landing pages can be used to convince prospects to complete an action, such as making a purchase, or function as another step in a longer “funnel,” such as requesting additional information or downloading a piece of content for lead generation purposes.

Call Tracking

To many advertisers, phone calls are the most valuable source of leads. For this reason, advertisers can choose to track phone calls generated from online advertising campaigns. WordStream Advisor, our comprehensive PPC and paid social management platform, offers fully integrated call tracking functionality, allowing you to determine the precise ad and keyword that prompted a prospective customer to call your business.

Sponsored Content

Many advertisers choose to utilize sponsored content as an element of their online advertising campaigns. Sponsored content can take many forms, from advertorial-style editorial content featured on websites (commonly known as native advertising), to sponsored updates on social media platforms. Both Facebook and Twitter offer advertisers this feature, with both platforms boasting a wide range of sponsored update options, such asFacebook’s Promoted Posts and Twitter’s Sponsored Tweets.
Online advertising Facebook promoted post example 
Example of a Promoted Post on Facebook. Image via Facebook

Analytics 

Advertisers do not simply publish ads to the web and hope for the best – they must know exactly how well their ads are performing, and from where their traffic is coming. This is why analytics is a crucial component of any online advertising strategy. Analytics tools such as those found within WordStream Advisor offer a wealth of information about an advertising campaign, from impression share and click-through rate to cost-per-conversion and trends over time. Analytics tools are also invaluable in determining how consumers discover and ultimately interact with your website, a process known as attribution modeling.

Email Marketing

Email marketing is one of the most common elements in an online advertising campaign. Some advertisers launch email-only campaigns to highlight time-specific offers or content downloads, whereas others use email to complement their other digital marketing channels. Email marketing can be highly effective, making it a popular choice for today’s advertisers.

Remarketing

Consumers rarely discover a website and decide to make a purchase immediately. The customer journey can be lengthy and complex, and take place across multiple devices and websites over prolonged periods of time. For this reason, remarketing has become one of the most important tools in a digital marketer’s toolbox. Remarketing allows you to track users who have visited your website – but failed to convert or take action – once they leave your site, and serve ads to them on other websites. This not only significantly increases brand awareness, but also provides numerous further opportunities for the user to revisit your website and convert at a later time. Remarketing can be enabled on search and display campaigns, as well as social advertising initiatives.
Online advertising remarketing diagram 

PPC and Paid Social – The Perfect Combination

Combining the reach of paid search and the granularity of paid social is the most effective way to maximize your return on investment, reach new customers, and grow your business.