If a keyword boasts at least 300 searches per month, then you know it also gets a decent amount of searches within YouTube itself.Visit: Search Engine Marketing
And if you can get that video to rank in Google, then a lot of those 300+ monthly searches will click on YOUR video in the results.Visit: Jloda.in
That means you’ll get more high-quality traffic to your video, and ultimately, your site.Visit: Search Engine Marketing
Here’s a Real Life Example
Because Backlinko is in the SEO niche, I’m going to look for video keywords using searches like “keyword research tips”, “how to build backlinks” and “SEO tutorial”.Visit: Jloda.in
Bingo! The keyword “SEO tutorial” bring up two YouTube results in Google:
Sure enough, that keyword exceeds our minimum of 300 monthly searches:
So that would be a great keyword to create a video around.
Speaking of creating your video…
Step #2: Make Your (Awesome) Video
Like anything in business, the more you put into your video, the more you’ll get out of it.
Personally, I hire a professional videographer for the day, pay an editor to add graphics, rent a studio…Visit: Jloda.in
Here’s an example of one of my most recent videos:
Looks expensive, but it’s not. That video only cost around $190 to produce.
If you’re on a really tight budget, you can record your voice over a PowerPoint presentation using ScreenCast-O-Matic ($15/year).Visit: Search Engine Marketing
You don’t need to sweat production value in the beginning. As long as your video is valuable and interesting to watch, you’re good to go.
I’m emphasizing quality so much because user engagement is THE most important YouTube ranking signal.Visit: Jloda.in
If your video stinks, it won’t rank…no matter how optimized it is for SEO.
Unlike Google — which can use backlinks and other signals to evaluate the quality of a piece of content — YouTube has no such luxury.Visit: Search Engine Marketing
They judge your video’s quality based on how people interact with it.
The User Experience Metrics That YouTube Uses
Here’s what YouTube uses to determine the quality of your video:Visit: Jloda.in
Video retention: The percentage of your video people tend to watch (the more, the better).Visit: Search Engine Marketing
VIDEO TUTORIAL:How Quickly And Easily Boost Viewer Retention: 3 Simple Tips
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Comments: If people comment, they probably enjoyed the video (or at least watched it).Visit: Search Engine Marketing